This is the third part of our multi-part episode on 18+ opportunities for bloggers to partner with brands. On the previous episode we discussed opportunities 7-12. Today we start off with #13 . . .
13. Facebook Viral Image and Sponsored Post Campaigns – Facebook has evolved into a highly visual channel. Visual memes and infographics tend to go viral. Bloggers who use viral images effectively and achieve high engagement with their fans will be in demand.
Pros: Viral campaigns are different than contests in that you’re trying to push out a single post or series of posts. So, it creates a more repeatable opportunity with the brands (there are more opportunities to work with them).
Cons: Not all posts go viral, and sometimes it is hard to predict which will take off.
14. Product Giveaways –You work with an advertiser to give away products on your blog. You may or may not get paid, but there is benefit to your readers, and you are building a relationship with the advertiser – and building a track record for promotions.
Pros: Obvious benefit to your readers which creates reader loyalty. And brands value giveaways so it can be the first step in developing a more profitable relationship with the brand. Has the ability to grow your personal audience and influence in your niche.
Cons: Can require a lot of work and coordination, yet you often don't get paid
15. Affiliate Programs – We’re not talking about being a typical affiliate. This is about expanding the relationship so you become a partner with the company.
Pros: if done right, can be a great way to develop a strong relationship with a brand that moves beyond the affiliate relationship. It can be used as a bridge to higher income opportunities with a brand.
Cons: You MUST be a top producer if you are ever going to graduate beyond becoming just an affiliate. Traditional affiliate model is a declining model because affiliates aren’t able to hold their position in the search engine for buying keywords. So it is best used as a transition opportunity.
16. Content Marketing – focus on writing articles for brands. Guest blogging on their site, and announcing it on your blog platform.
Pros: Brands need quality content more than ever, yet they often don't have the internal resources or are not willing to commit staff to developing content. So they are eager to outsource for quality content. It’s not just limited to text, but there are also audio, images, video – and the different platforms (social media, slideshows, document sharing, etc.). the need for content will continue to rise.
Cons: You have to be a good writer. Or, produce quality audio/video content.
17. Brand Sponsorships – representing a brand/product. This trend is growing as brand shift advertising dollars from traditional advertising to bloggers and their extended platforms (social media assets, etc.)
Pros: Work directly with brands in short term and long term projects. Is a natural next step from doing individual promotions with brands. Can be very lucrative. Once you develop a reputation in your niche, other brands want to work with you – you become in demand.
Cons: Can be a slow process to develop.
18. G+ Hangouts – flexible, multi-media channel that gives bloggers the ability to reach large numbers with live events. Can be recorded and put on YouTube. We’re going to see bloggers and brands use G+ hangouts in many different ways in the future.
Pros: Hangouts may be replacing traditional webinars. Platform is free! Brands like the multimedia aspect of hangouts, where they can see the host, have a panel, and show slides, videos, or direct people to web pages.
Cons: Still relatively new. Requires quality high-speed internet for all participants. Also requires good webcams. One bad one on the panel and it looks unprofessional.
There are new ones coming up all the time. For instance:
19. Slide shows – turning a story or article into a multi-page slide show giving you many more sponsorship opportunities
Pros: expands the number of pages you can place advertising and sponsor messages, so greatly increases revenue opportunities
Cons: Requires more work than traditional one page posts. Need more images, plus figure out ways to create a narrative to keep readers going through the entire slide show.
Look for #20, #21, #22 and a lot more as the opportunities for bloggers to work with brands keeps growing.
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The post Part 3: 18+ Opportunities for Bloggers to Generate Income with Brand Partnerships [Podcast 107] appeared first on Blogger Money Talk.
